Evaluation 2D animation (Relentless)

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The 2D Relentless advert animation is a form of pixilation, the target audience for this animation are people such as young energetic 16-25 year olds as it is an coming of age advertisement for a new energy drink with the thirst of energy and excitement targeting both male and female. 

The different stages of planning with creating the Relentless animation were story boarding, when story boarding my animation I was able to plan out each section of my animation by how the animation will start, what will happen within the middle of the animation and how I was going to end the animation with this I was able to decide whether I was going to be using speech in the animation or music throughout the duration. The animation did not all go to plan as when I first wrote out my proposal for the the Relentless animation I planned it to have been a contraception animation to advert Durex condoms, as I went along with creating the animation I realised that instead of creating a full pixilation animation I will have a mixture of both pixilation with a hand drawn background with colour being added as the character of the animation moved along the street towards the audience, this made me think about how instead of creating a protection advert I could create an animation for an energy drink as it would be very colourful and exciting for the chosen target audience.

The next stage of creating the 2D animation drawing out the scene on A3 paper, with this I drew out a 3D effect on the houses and the street so that everything within the background of the animation looked more realistic. Once I drew out the scenery of the animation I then took pictures of the main character using a HD camera. Then I imported the pictures onto the computer so that I was able to scale the to size so as if the character looked as if it was from a far the walking up the street coming towards his house.   

Once I filmed the animation on iStop motion using a camera looking over the animation set, I then used Final cut to edit the advertisements by doing this I was able to set music in the background with the speech telling the audience what the energy drink is called and how much you are able to buy it for with any of your local shops. By using final cut I was also able to change the colouring of the of the camera work as this animation was filmed over a series of days causing the colouring to change from dark to light to being saturated. Also I was able to smoothen out any jumps within the animation as the camera had changed angle when having to film over a series of days.   

The things that I feel I could improve on the Relentless 2D animation would be to manage my time a lot better so that I am not having to film for so long with the animation changing colour because of the natural lighting which was being used when film, this way the animation would have looked a lot smoother than what I was expecting. Also I feel like I could have created more of an effect of pixilation  if I was able to control my time management as I started to run out of time filming.      

The things that I felt went well when filming when creating the 2D animation would be the choice of song that I chosen when filming the animation as it went extremely well together I think this is because the animation it self is very colourful and bright and the song which was chosen was a Mika song Grace Kelly, with this song he things about how he could be green, blue and yellow when the colour of the animation is added, which creates a true feeling on how the audience would feel if they drank this drink.            

2D Relentless animation

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Here is my 2D animation for the Relentless advertisement.

https://www.youtube.com/watch?v=Q8Fo7fe4Y8Q

Editing 2D Animation

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When editing my 2D animation I used both iStop motion and Final cut, when using voice over in my animation I used a H2 recorder. My animation is an advertisement for the energy drink Relentless.

When using iStop motion, in my animation I drawn out a 2D picture of a street with a pixelation figure walking down the street. As I went along with the animation I coloured the picture in as if the figure was creating the colour to the street to appear. 

As I went along with creating the animation I took and shot of every movement which was made so show the audience that the character is moving. I took three shots of every movement so that the image didn't look as if it was jumping around and lagging. 

When finishing my 2D animation on final cut, I found an issue with the lighting of the animation as I creating my animation on iStop motion over a serious of days so I needed to use filters so that I was able to mess around with the colouring of the image so that they all looked the same colour. I also put sound from YouTube on to my animation by using Final Cut. 

Once I finished editing my animation together I found the same picture which was used in my animation on Google images. I then used a voice over so that the animation looked more is if it is an advertisement I did this by using the H2 recorder. 

Evaluation 3D Alphabet backwards

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This 3D animation Alphabet backwards is a claymation format, the target audience for this animation is children from the ages of 5-13. This type of animation is used to stimulate young children's mind so that  it is more active for children to be able to learn easier. This form of animation will be used in primary schools for the early learners as children at that age will also be learning the alphabet, this could also help Dyslexia children as it works the brain much harder. 

The different planning stages that I went through when creating the 3D animation were story boarding, by doing this I was about to plan out each stage and movements the animation made, for example in the animation Alphabet Backwards throughout each letter of the alphabet moves forward as the song announces each letter. Having the music playing through out filming the animation on iStop Motion was very useful as I was then able to time how long each character needed to move forward for. The next stage on making the animation was editing the music and animation from iStop Motion together on Final Cut, by doing this I was able to shorten footage or made the footage go faster or slower so that the characters were able to follow the words in the song.

When creating the 3D animation on Alphabet Backwards I felt that the things that had gone well when creating the animation were forming each character, I enjoyed this part the most because I was able to play around with the clay to design each letter of the alphabet as some of the letters were a lot more bigger as other letters had a lot more of a unique look as I was not able to create some of the characters with clay for example the letter 'N' looked a lot like the letter 'Z'.

The things that I felt went bad when making the 3D animation were when filing the animation using iStop Motion the characters kept on falling down because they were not sturdy enough, this caused the animation to jump as I needed to try and place the character in the exact same place so that the animation didn't look robotic and jumpy. Also when editing the animation on Final Cut not every letter of the alphabet linked up with the music, to resolve this I either cut down each movement so that it matched or either slow the character down used the speed tool so that I was able to connect the letters with the words on the song.

The thing that I could improve on if I was to make this animation again would be the background of the animation is it is very dull and isn't exiting as my audience is children from the ages of 5-13, children like to see bright colours this helps them to be drawn into the animation and not become bored. How I would do this is by using white card and writing in different bright colour the letters of the alphabet this would also help the children remember the alphabet backwards and forwards even more as the letters will always be on screen all the way through the animation.

Alphabet (Backwards)

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https://www.youtube.com/watch?v=deysh5Ww_SI&feature=youtu.be

3D Animation (Alphabet)

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When creating my 3D animation on the Alphabet backwards I used the two different softwares iStop Motion and Final cut. 

When filming my animation I used iStop Motion, by doing this I used a Sony camera linked up to the Mac filming each movement of my claymation, this was to create a sequence of pictures so that it made the 3D figures come to life.

I also used a to record Danielle Wood singing the alphabet backwards, I also used the recording to match up each movement that my figures did so I knew when and how long that figure had to move for. 

When editing my animation I used Final cut, this was to put the footage and the audio together so it was in sync with each other. 

Eadweard Muybridge

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Edward James Muggbridge was born in 1830 and had died in the 1904 which was the century of speed. He was a pioneer/ artist/ scientist/ showman and murderer. When Muybridge left home he moved abroad to America, New York to make a name for himself, several name at that matter. When he had left home he told his aunty that "I am going to make a name for myself. If I fail, you will never hear of me again". 5 years later the name Eaweard Muybridge was first heard. 

In 1855 he had moved to San Fransisco where he realized his passion and interest was in photography. When traveling on the stagecoach he was involved in a crash, leaving Muybridge with a serious head injury that caused him to see in double vision. This had created a huge behavior affect on his life and the way he started to look at things.  When Muybridge had recovered from his injury each each had formed an individual impressions so that if he was to look at you, he would see another person stood beside you, time had stopped completely for him in his accident creating another point of view on the world. This took a major part in his photography work and he discovered stereoscopic images (Two images side by side).

After his accident Eadweard Muybridge had moved back to England without returning to America for six years, he was no longer known as Muygridge the book seller but as Muybridge the photographer and had learnt it brilliantly. In photography every photographer was his own chemist, Muybridge reflected the pictures that he had taken afterwards, everything was tedious which the current generation does not have to live to use. It was in the Insperity valley in California where Muybridge had finally made a name for himself as a photographer, he now also seen as an artist and not just a chemist. Muybridge made his work different from every other artist out there by making his art view look more dramatic, he had started to shape what he thought like most artist to create the most exquisite photopraphic views to be produced on the coast. Muybridge was in America as the modern world was being born, he was able to experience this dramatic change with his own eyes.

Governor Leland Stanford was the man that changed Muybridges life, Stanford is the reason for the work that Eadweard Muybridge is most remembered by. Stanford loved power and speed and had owned one of the most fastest horses at the time, the man that had transformed the cost and the west together by rail and had seen a horse as a machine and wanted top know how they worked. Leland Stanford believed that all of the trotting horses feet were off the ground at once. Muybridge was the man that help Stanford to find out weather this bet was real. Muybridge did this by containing all the white bedsheets that he had to create a white background so that it was covering the track when the horses ran past so that it was able to reflect as much light as possible onto the running horse. Muybridge had to create a shutter that would open and close the lens quick enough having two boards slip past each other, leaving an eighth and an inch of an opening for the horse to past by. This was way beyond technology at the time, this was Stop Motion.