The 2D Relentless advert animation is a form of pixilation, the target audience for this animation are people such as young energetic 16-25 year olds as it is an coming of age advertisement for a new energy drink with the thirst of energy and excitement targeting both male and female.
The different stages of planning with creating the Relentless animation were story boarding, when story boarding my animation I was able to plan out each section of my animation by how the animation will start, what will happen within the middle of the animation and how I was going to end the animation with this I was able to decide whether I was going to be using speech in the animation or music throughout the duration. The animation did not all go to plan as when I first wrote out my proposal for the the Relentless animation I planned it to have been a contraception animation to advert Durex condoms, as I went along with creating the animation I realised that instead of creating a full pixilation animation I will have a mixture of both pixilation with a hand drawn background with colour being added as the character of the animation moved along the street towards the audience, this made me think about how instead of creating a protection advert I could create an animation for an energy drink as it would be very colourful and exciting for the chosen target audience.
The next stage of creating the 2D animation drawing out the scene on A3 paper, with this I drew out a 3D effect on the houses and the street so that everything within the background of the animation looked more realistic. Once I drew out the scenery of the animation I then took pictures of the main character using a HD camera. Then I imported the pictures onto the computer so that I was able to scale the to size so as if the character looked as if it was from a far the walking up the street coming towards his house.
Once I filmed the animation on iStop motion using a camera looking over the animation set, I then used Final cut to edit the advertisements by doing this I was able to set music in the background with the speech telling the audience what the energy drink is called and how much you are able to buy it for with any of your local shops. By using final cut I was also able to change the colouring of the of the camera work as this animation was filmed over a series of days causing the colouring to change from dark to light to being saturated. Also I was able to smoothen out any jumps within the animation as the camera had changed angle when having to film over a series of days.
The things that I feel I could improve on the Relentless 2D animation would be to manage my time a lot better so that I am not having to film for so long with the animation changing colour because of the natural lighting which was being used when film, this way the animation would have looked a lot smoother than what I was expecting. Also I feel like I could have created more of an effect of pixilation if I was able to control my time management as I started to run out of time filming.
The things that I felt went well when filming when creating the 2D animation would be the choice of song that I chosen when filming the animation as it went extremely well together I think this is because the animation it self is very colourful and bright and the song which was chosen was a Mika song Grace Kelly, with this song he things about how he could be green, blue and yellow when the colour of the animation is added, which creates a true feeling on how the audience would feel if they drank this drink.
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