In my report I am going to be exploring the various uses of animation such as music videos, advertisements, televisions, film and digital/mobile. I will be discussing the target audience, the animation techniques which are used also the style such as straight, comic, satirical, fantasy and anime.
Music videos-
An example for an animated music video that I am going to be writing about is Gorillaz Dare. The target audience for this music video would be for the ages from 16- 30+. It would also be for people that are into alternative individual music as it cover most genres. The animation techniques that this music video uses CGI (computer genterated imagery) it is a mixer of 2D and 3D animation. The Gorillaz Dare music video uses styles such as anime, fantasy and cartoon throughout the video. They uses these features is when using the character 2D
Advertising-
An example for animation in advertising would be the advert for John Lewis- The bear and The Hare that they had used for Christmas in 2013. This is an animated advert that combines both traditional hand drawn 2D, stop frame and 3D model made set out. The target audience for this advertisement would be for people from a very young age such as 6- 10 as they might be interested in the format that the creators of this advert has used as it is very similar to the Disney creations. Also this advert hits the ages of 16+ as it's very magical and the audience would create emotion and feel what the Bear and the Hare felt which bring much more fought into the gifts that we buy for friends and family. John Lewis's original target audience would adults as the it as a furnishing company which is being advertised, this takes them back to when they were children watching films. The style that this advertisement has used would be fantasy. They use this fantasy technique within the animation when the Hare is watching everyone playing about the christmas tree and opening their gifts, he then looks around and notices his friend the Bear coming over the hill as he stands up tall watching the light shining through the christmas tree. Within that minute they look into each others eyes and small because the bear can now join the Hare this christmas.
Television-
An example that I am going to use for an animation television series would be Scooby Doo. The target audience for this television animated series would for children from the ages of 4-10. The type of children that would like to watch an animated programme for example Scooby Doo would be stereotypically boys as boys like to get up to trouble and be adventures, as this animated television programme is about four friends and their talking dog who try to find clues about the mysteries people that are trying to scare the towns people away. The animation techniques which are used within this television programme is a draw 2D animation, is this animation was created by Hanna Barbera they had only a limited about of frames per second and have used loop within some of their senses. The style which has been used when animating this television series is supernatural and cartoon. The way how this animation has shown these effects the way how it has been drawn out and the sense within in this animation is always dark and bloomy as if something scary is going to happen.
Film-
An example for an animated film would be Rataoullie. The target audience for this animated film would be for children from the ages of 3-12. This type of film would be mostly appealing to the younger generation as they use characters like talking rats and how they are able to put ingredients together to make one man that is being controlled with him hair to create amazing food. The techniques that this animation uses are CGI (Computer Generated Imagery) and uses format styles such as humour, fantasy. The way how they show these different uses of style is by the fact that their main character is a talking rat cooking delicious food in the middle of the love city Paris.
Advertising-
An example for animation in advertising would be the advert for John Lewis- The bear and The Hare that they had used for Christmas in 2013. This is an animated advert that combines both traditional hand drawn 2D, stop frame and 3D model made set out. The target audience for this advertisement would be for people from a very young age such as 6- 10 as they might be interested in the format that the creators of this advert has used as it is very similar to the Disney creations. Also this advert hits the ages of 16+ as it's very magical and the audience would create emotion and feel what the Bear and the Hare felt which bring much more fought into the gifts that we buy for friends and family. John Lewis's original target audience would adults as the it as a furnishing company which is being advertised, this takes them back to when they were children watching films. The style that this advertisement has used would be fantasy. They use this fantasy technique within the animation when the Hare is watching everyone playing about the christmas tree and opening their gifts, he then looks around and notices his friend the Bear coming over the hill as he stands up tall watching the light shining through the christmas tree. Within that minute they look into each others eyes and small because the bear can now join the Hare this christmas.Television-
An example that I am going to use for an animation television series would be Scooby Doo. The target audience for this television animated series would for children from the ages of 4-10. The type of children that would like to watch an animated programme for example Scooby Doo would be stereotypically boys as boys like to get up to trouble and be adventures, as this animated television programme is about four friends and their talking dog who try to find clues about the mysteries people that are trying to scare the towns people away. The animation techniques which are used within this television programme is a draw 2D animation, is this animation was created by Hanna Barbera they had only a limited about of frames per second and have used loop within some of their senses. The style which has been used when animating this television series is supernatural and cartoon. The way how this animation has shown these effects the way how it has been drawn out and the sense within in this animation is always dark and bloomy as if something scary is going to happen.Film-
An example for an animated film would be Rataoullie. The target audience for this animated film would be for children from the ages of 3-12. This type of film would be mostly appealing to the younger generation as they use characters like talking rats and how they are able to put ingredients together to make one man that is being controlled with him hair to create amazing food. The techniques that this animation uses are CGI (Computer Generated Imagery) and uses format styles such as humour, fantasy. The way how they show these different uses of style is by the fact that their main character is a talking rat cooking delicious food in the middle of the love city Paris. 
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