3D Proposal

Hello fellow internet users.

Working title:

The working title for my 3D animation will be Learning the alphabet backwards.

Medium to be used:

The medium that will be used when creating my 3D animation will be Claymation. I will be doing this by using iStop motion.

Intended audience:

The intended audience for my 3D animation will be for people with the ages between 12-16. This animation will be about learning the alphabet backwards so I am going to be reaching out for a younger audience as it will be entrainment for a younger audience as they have only just learnt the alphabet in primary school. 

Indication of the style:

The indication of the style which will be used when creating this animation will be humour and entertaining. This animation could also be seen as education as it is test the brain.

Summary of the content:

Within my 3D animation I am going be doing the alphabet backwards. The way how I am going to be doing this is by using a song of YouTube that sings the alphabet backboards. By doing this I am going to be using Claymation and iStop motion, each frame will have the movement of each letter from the alphabet. I will be using 24 frames per second when filming the animation on iStop motion. 

Length or size of the production:

The length of my 3D animation will be up to a minute long.

Proposal 2D

Hello fellow internet users.

Working title:

The working title for my 2D animations is going to be called Relentless advert.

Medium used:
The medium that is going to be used for my 2D animation is pixelation. This is a sequence of pictures that have been put together to create movement, I am going to be using 24 frames per second.

Intended audience:
The intended audience for my 2D animation will be for people within the ages of 16-25. This animation is going to be a coming of age advert with a twist at the end of it. This type of people that i am going to be reach towards when creating the Relentless advert animation will be someone that has a thirst for energy drinks. This will be targeting both girls and boys as my animation will be starting off with a love story.

Indication of the style:
The indication of the style of the 2D animation will be a romance with a bit of humour at the end of the animation.

Summary of the content:
In my 2D animation I will using pixelation, by doing this I will be creating a sequence of picture to create  love story/advert for relentless. In my animation there will be two characters, a boy and a girl who have met up in a park. Throughout this animation you will see these two characters walking through the park holding hands making their way back home. As they get back home they both walk up the stairs to the bedroom. As the boy opens the door everything will go dark, when the light turns back on you will see both the boy and girl lying in bed. The boy then holds up his can of Relentless and says "Don't be breathless drink Relentless".

Length or size of production:
The length of my 2D animation will be up to 30 seconds to a minute as I am creating an advert.

Report on animators

Hello fellow internet users.

In my report I am going to be writing about three different animators such as Walt Disney, Hanna Barbera and Norman McLaren. I will be discussing the importance about each one of these different influential animators.

Walt Disney was an animator, cartoonist, producer, director, screenwriter, pioneer, voice actor and much more. Walt Disney first started creating animations since the 1920's as earlier in his life he was making animated advertisements for other companies.  The first character that Walt Disney had put down on paper was Oswald the Lucky Rabbit working beside Ub Iwerks in developing funny animal films that were assigned by Universal  Pictures. In the 1930's Walt Disney was then removed from the Oswald Rabbit productions and moved onto developing Mickey Mouse which had lead him to creating one of his most famous pieces of working Steamboat Willie, this was produced on black and which paper. In 1933 Walt Disney had developed the Multiplane Camera. The Multiplane Camera is a special motion picture camera that creates a three dimensional effect, this is done by using a tradition animation process by moving different sections of artwork in front of the camera at different speeds and distances. Many of the different layers are transparent so that the other layers which are placed behind are able to be seen by the naked eye, this is done frame by frame with leaving an illusion. Walt Disney had used this invention for many of his animations, for example the first time that he had used the Multiplane Camera was when creating The Old Mill, one this became a success in his films he then went on using the same invention with Snow White and Bambi. Walt Disney then went on making an on going series called Silly Symphonies within this he had created a short called Flowers and Trees which started off in 1932 being the first full colour cartoon using the Three Strip Technicolor Processes which had lead Walt Disney winning the first Academy Award with inspiring other animators such as Max Fleischer and Ub Iwerks using the same invention instead of the Two Colour Process (The Cinecolor). In 1937 Walt Disney then moved onto making the first Full length coloured film, Snow White which was based on a German fairy tale.  Snow White was developed by using the Multiplane Camera and had also been created by using the technique Rotoscope which is done by tracing real life features.

Hanna Barbera was an American animation studio that dominated animation television for nearly four decades. Hanna Barbera was founded by two men Called William Hanna and Joseph Barbera in the mid 20th century. Hanna Barbera in their earlier years were MGM animators and creators for Tom and Jerry and had won seven Oscars within 1943- 1953. When the company MGM had closed down Hanna Barbera for the first time had created a name for themselves in 1997, they had become one of the most famous animating studios within television as they started to produce prime-time weekday and had their Saturday morning cartoons for the three biggest television networks syndications in the USA. Between 1957 and 1995, Hanna Barbera had created many successful television shows that are still being watched today which are The Flintstones, Yogi Bear, The Jetsons, Scooby Doo and the Smurfs with many more following. With these many successful programmes this lead Hanna Barbera winning eight Emmy's, one Golden Globe Award and a star that you can find on the Hollywood walk of Fame.
As Hanna Barbera had a small television budget, this was shown in the quality of their animations as Hanna Barbera had to create their animations with using simplified backgrounds so that it was much easier to re use the background to create a longer sequence throughout the episodes as they were only being paid $3,000 for five minutes. When creating their animations they had often cut the pieces into many levels which were divided into mouth, arms, legs and head. This was so that only the parts that needed to be moved was shown and animated to create movement so that they were able to do a ten minute short with 1,200 drawings without having to do the standard short of 26,000 drawings.


Norman McLaren was a Canadian animator and a film director. Norman McLaren created many films for the Nation Film Board for Canada also known as NFB. He was a pioneer in many parts of animation and in the film making industry which includes drawn on film animation, visual music, abstract film, pixelation and graphical sound. In 1936 started to work for GPO until 1939, within his career at GPO Norman McLaren created four animations Book Bargain which he had developed in 1937 at the beginning of his professional career. He then moved onto making Mony a Pickle and Love on the Wings in 1938, then ending his film making career at GPO with the film New for the navy which was released in 1938. In 1939 Norman McLaren had moved to New York to work for Solomon Guggenheim Foundation his career path moved onto creating four drawn animated films called Boogie Doodle, this kind of work that he drawn out consisted with dots, loops, starts and stripes. Norman Mclaren in the 1940's moved to Canada to train other animators at his own animating studio for the National Film Board. Norman McLaren is known for his peculiar experiments with imagery and sound as he was able to develop many techniques for combining and synchronising animation with music.

The development of 2D and stop motion animation techniques

Hello fellow internet users.

In my report I am going to be exploring the various uses of animation such as music videos, advertisements, televisions, film and digital/mobile. I will be discussing the target audience, the animation techniques which are used also the style such as straight, comic, satirical, fantasy and anime. 

Music videos-

An example for an animated music video that I am going to be writing about is Gorillaz Dare. The target audience for this music video would be for the ages from 16- 30+. It would also be for people that are into alternative individual music as it cover most genres. The animation techniques that this music video uses CGI (computer genterated imagery) it is a mixer of 2D and 3D animation. The Gorillaz Dare music video uses styles such as anime, fantasy and cartoon throughout the video. They uses these features is when using the character 2D


Advertising-
An example for animation in advertising would be the advert for John Lewis- The bear and The Hare that they had used for Christmas in 2013. This is an animated advert that combines both traditional hand drawn 2D, stop frame and 3D model made set out. The target audience for this advertisement would be for people from a very young age such as 6- 10 as they might be interested in the format that the creators of this advert has used as it is very similar to the Disney creations. Also this advert hits the ages of 16+ as it's very magical and the audience would create emotion and feel what the Bear and the Hare felt which bring much more fought into the gifts that we buy for friends and family. John Lewis's original target audience would adults as the it as a furnishing company which is being advertised, this takes them back to when they were children watching films. The style that this advertisement has used would be fantasy. They use this fantasy technique within the animation when the Hare is watching everyone playing about the christmas tree and opening their gifts, he then looks around and notices his friend the Bear coming over the hill as he stands up tall watching the light shining through the christmas tree. Within that minute they look into each others eyes and small because the bear can now join the Hare this christmas.

Television-
An example that I am going to use for an animation television series would be Scooby Doo. The target audience for this television animated series would for children from the ages of 4-10. The type of children that would like to watch an animated programme for example Scooby Doo would be stereotypically boys as boys like to get up to trouble and be adventures, as this animated television programme is about four friends and their talking dog who try to find clues about the mysteries people that are trying to scare the towns people away. The animation techniques which are used within this television programme is a draw 2D animation, is this animation was created by Hanna Barbera they had only a limited about of frames per second and have used loop within some of their senses. The style which has been used when animating this television series is supernatural and cartoon. The way how this animation has shown these effects the way how it has been drawn out and the sense within in this animation is always dark and bloomy as if something scary is going to happen.

Film-
An example for an animated film would be Rataoullie. The target audience for this animated film would be for children from the ages of 3-12. This type of film would be mostly appealing to the younger generation as they use characters like talking rats and how they are able to put ingredients together to make one man that is being controlled with him hair to create amazing food. The techniques that this animation uses are CGI (Computer Generated Imagery) and uses format styles such as humour, fantasy. The way how they show these different uses of style is by the fact that their main character is a talking rat cooking delicious food in the middle of the love city Paris.